Product Management Tips

25 Product Management Tips For Your First 100 days

Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It's an exciting space to operate in, but it is also very unlike any other field. You will be the glue … Continue reading 25 Product Management Tips For Your First 100 days

AirHelp

Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner

Henrik Zillmer has been a friend of mine for some years now. In the past, we built e-commerce companies across the continents, but nowadays, Henrik works on AirHelp, which he co-founded and now heads as the CEO. AirHelp was picked to be part of Y Combinator’s Winter 2014 Class and has since succeeded in helping … Continue reading Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner

Why You Shouldn’t Use Budgets In AdWords

One mistake digital marketers repeatedly make is to use the budgeting function in Google AdWords to limit their spending. You should never limit your spending by your budget – there are other ways to control the spending. To reach this conclusion, it’s essential to understand the fundamental dynamics of how search engines allocate impressions across … Continue reading Why You Shouldn’t Use Budgets In AdWords

Multiple factors influence conversion rates

Why There Is No Optimal Conversion Rate

One of the questions entrepreneurs and marketers ask me the most concerns conversion rates. Looking for benchmarks, they ask, “What’s the optimal conversion rate we should aim for?” The idea behind the question is flawless – they want to measure the efficiency of your product (website). The challenge is that this is not the right … Continue reading Why There Is No Optimal Conversion Rate

Marketing Launch Strategies

Marketing Launch Strategy for the Internet Startup

Digital pure-plays or digitally born companies need to adopt different media strategies than their offline peers. Most traditional B2C marketing literature focuses on the lessons from traditional FMCG companies like P&G, Nestle, and L'Oreal. For transaction-based digital companies, however, traditional media theories won’t suffice. If you have unlimited cash, you can of course start with TV, … Continue reading Marketing Launch Strategy for the Internet Startup

Nir Eyal on the Psychology of Habit-forming Products

I have looked forward to bringing this interview by Nir Eyal since I first spoke to him a few months back. Nir is the author of “Hooked: How to Build Habit-Forming Products” - a book described as the "essential crib sheet for any startup looking to understand user psychology" by Dave McClure of 500 Startups - … Continue reading Nir Eyal on the Psychology of Habit-forming Products

Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation

I have looked very much forward to bringing this post. Florian was my early teacher and the first person to open my eyes to how sophisticated digital marketing can be and he is still one of the persons, if not the person, who has influenced my thinking on digital the most. To those unfamiliar with … Continue reading Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation

Florian Heinemann on the Future of Digital Marketing and Brand Building

This is the second part of a two-part interview with Florian Heinemann, co-founder and managing director at Berlin-based early stage investor and company builder Project A Ventures and former Co-CMO at Zalando. You can read the first part on Zalando’s marketing strategy and automation here. It is not required to read the parts in any … Continue reading Florian Heinemann on the Future of Digital Marketing and Brand Building

The Uncommon, Non-Overhyped Approach to Big Data

When I started this blog I had promised myself to limit the use of unnecessary buzzwords and clichés. One of the terms I find the most overused is “big data”. I love Dan Ariely’s now infamous quote from his Facebook profile about the similarities between big data and teenage sex. Big data is like teenage sex: … Continue reading The Uncommon, Non-Overhyped Approach to Big Data