Being an entrepreneur is about building a company. Fast-growing companies may seem chaotic and frequently focus more on firefighting problems rather than on actually building up the company. “The real enemy of execution is your day job!” McChesney et al. argue1. “We call it the whirlwind. It’s the massive amount of energy that’s necessary just … Continue reading The Meta-Machine: A Guide to Building a Company
Building and Using Funnels
One of the most crucial things to understand in sales and marketing is funnels. Funnels are used to describe everything from how users behave on your e-commerce platform to how a sales team is working through their leads. Funnels are different than a simple data dump in that they always describe a flow of data … Continue reading Building and Using Funnels
The Single Most Common Mistake in Copywriting
Most copywriters are so focused on their own product that they forget that the user may not understand their industry jargon
David Kadavy On How To Become A Great Designer
After working in Silicon Valley as a product designer, David Kadavy (@Kadavy) focused on teaching non-designers how to make beautiful design. David is known as the bestselling author of Design for Hackers, a blogger, and the host of his podcast, Love Your Work. His new book The Heart to Start is out on December 12th. The Q&A below is between … Continue reading David Kadavy On How To Become A Great Designer
Why Building Something You Would Love May Be A Bad Idea
There is more of less a collective agreement among entrepreneurs that the idea is only a small fraction of a venture’s success. This turns focus to the importance of executing on an idea. To work hard and to hustle. Numerous books are dedicated to this subject, and while I wholeheartedly agree with them, I want … Continue reading Why Building Something You Would Love May Be A Bad Idea
A Scientific Argument For Making Bold Product Decisions
Countless articles argue that it's the smaller incremental improvements that form the overall growth of the company. However, even with many small tests yielding 2 or 3% improvements each, this kind of strategy can be the death of your company. In product management, split testing is an excellent example of why the small improvements may … Continue reading A Scientific Argument For Making Bold Product Decisions
The Non-Marketer’s Guide To SEO
Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box. As for all other marketing channels, my favoured approach is highly analytical. I prefer to start with … Continue reading The Non-Marketer’s Guide To SEO
6 Tips For Planning Your Personal Development: The Challenges of a Steep Learning Curve
For business, as for sports, even the most talented people in the world need years of practice to be the best they can be. It should be a surprise to no one that you can't go from the street and straight to the top of any sport. The top athletes have been matched with challenges … Continue reading 6 Tips For Planning Your Personal Development: The Challenges of a Steep Learning Curve
25 Product Management Tips For Your First 100 days
Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It's an exciting space to operate in, but it is also very unlike any other field. You will be the glue … Continue reading 25 Product Management Tips For Your First 100 days
Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention
Last week, GrowthHackers.com hosted an AMA with Andrew Chen. Andrew has worked as an advisor/investor for startups including, AngelList, AppSumo, Barkbox, Dropbox, Qualaroo, ZenPayroll and others. Besides from his various roles, Andrew frequently posts on his blog, http://andrewchen.co/ I recommend that you use your brain, first and foremost, to think about growth A big topic … Continue reading Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention